Strategies for the future

The needs and expectations of customers and end-consumers guide our choices and our growth path, and our digital transformation is re-shaping our business360-degree, including direct-to-consumer strategies. The development of our business-to-business channels with the new You&Safilo platform and the new Customer Relationship Management system foster an increasingly digital relationship with opticians, which is simpler and faster thanks to a flexible, streamlined organisation. We focus on digital communication through social media and digital marketing to nurture direct (D2C) and indirect (B2B) business. We have also digitalised many business processes to ensure that we are even more agile. In terms of brands, we are aiming for a portfolio that includes a greater balance of proprietary and licensed brands. Sustainability is the key strategy that runs through and sustains every aspect of our business.

Safilo’s innovative approach takes shape in a digital transformation strategy aimed at improving the relationship with customers and stakeholders in general. A significant innovation was the introduction of smart and efficient customer-oriented B2B and B2C platforms specially focused on digital sales channels and designed to integrate and complement the traditional, well-established wholesale model. But also advanced Data Analysis tools, which help spot trends more effectively and optimize workflow when developing collection

We are proud of our unique and distinctive heritage in the eyewear sector and, at the same time, we are also investing to modernise our products and business processes. Thanks to our international design studios and our global manufacturing footprint, we are able to invest not only in technology, but also in craftsmanship and continuous training, because our people and their contribution are crucial to the Group’s long-term success.

We are committed to the excellence of our products, paying a huge amount of attention to details, to changes in fashion trends and to the evolution of market dynamics, always striving to retain and improve our inimitable craftsmanship and expertise. We carefully select business partners with whom we can share visions and goals and grow together.