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Safilo at MIDO: focus on Safilo's new optical frame collections for spring/summer 2018


Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, presents its new Spring/Summer 2018 optical frame collections, anticipating the main design trends for the season.
Safilo is renowned worldwide for its unique craftsmanship legacy which celebrates this year its 140th anniversary, dating back to 1878: the strength of this heritage has made Safilo synonymous with optical eyewear excellence and re-affirms now its renewed leadership in the optical segment.

From catwalks to red carpets, optical frames are gaining status as a fashion and design accessory, increasing their legitimacy as a complementary addition to the total look and an accessory to enhance beauty, outfits and the personality of the wearer. 

Since its inception, Safilo’s worldwide research and development teams have interpreted the trends emerging from different customer needs. Each frame is designed, developed and engineered in house not only for the best fit and comfort but also to enhance the features and confidence of the wearer.

Each face, in fact, requires specific constructions that are not only at the basis of the perfect fit but are also able to complement the shapes and lines of different faces., In the case of women, glasses can further complement their makeup and enhance it if properly studied.

When selecting a new optical frame, the key is to focus on the type of lenses needed, fit and comfort, as well as on some specific rules based on face shape, proportions and tones to balance the overall look and feel.

Optical collections designed by Safilo take into consideration designs that perfectly fit different face shapes, from square, to rectangular, from cat-eye, to round, pilot and pantos, each of them is in line with precise morphological parameters and aesthetical standards. As a further step, make-up worn behind the frames can enhance the personality and emphasize the morphological traits. The key is to know tips and tricks.

That’s why at MIDO 2018 a make-up corner in partnership with Collistar - the Italian cosmetic company leader in Perfumery for the last 15 years - will be present to allow visitors to enjoy a unique beauty experience, learning how to choose eyeglass frames to fit each face shape and how to best apply make-up when wearing glasses, with make-up tips and looks that complement the choice of specs.

Safilo and Collistar offer personalized beauty tips to different consumers and eyewear shapes, based on the diverse types of eyewear and usages, to be calibrated case by case on each face shape and chromatic palette in order to create the perfect balance and overall effect:

  • Fashion: butterfly shapes for fashion-passionate women, enhanced by bold colors and strong details, to be enhanced with make-up in line with the most up-to-date colors and contouring effects.
  • Glamour: timeless round or cat-eye shapes to complement a subtle style, declined in up-to-date colors, to be matched with elegant make-up, based on nude colors and blush strokes, recalling the vintage allure of Hollywood.
  • Classic: elegant and sophisticated frames for a lady-like style, such as rimless round or cat-eye models as well as acetate roundish shapes in neutral colors, to be underlined by make-up in warm tones with a focus on the eyes.
  • Contemporary Cool: the optical frames for young and trendy eyewear-lovers, such as metal pilot shapes or tear-drop acetate styles, to be complemented with soft make-up enhancing the skin tone with luminous touches or with a focus on the lips.
  • Genderless: the functional and high-quality optical frames dedicated to urban business women have unisex roundish or squared shapes, in classic colors like black and Havana, which are to be highlighted by practical and long-lasting make-up playing with nude tones and a subtle focus either on the eyes or on the lips, for a magnetic effect.

Safilo optical collections for Spring/Summer 2018 reflect the utmost quality and fit with a distinctive look and feel, featuring smart technical solutions, superior treatments, premium materials as well as a wide offering in terms of shapes and colors. A balanced and focused offering of eyeglasses is perfectly embodied in the collections of the Company’s core owned brands: Safilo, Carrera, Polaroid, and Smith.
The new SAFILO collection of optical frames renews its long-standing heritage of technical and aesthetic content, with a new range of optical frames celebrating the superior design, functional innovation and “Made-in-Italy” know-how for which the brand is globally recognized.
 Dedicated to a demanding and educated consumer, the new optical collection includes a balanced mixed of styles, featuring refined combinations of metal and acetate, crafted for enduring elegance, outstanding strength and distinctive visual impact.
Every frame is a statement about functional aesthetics and impeccable craftsmanship, as the result of the genuine expertise of designers, artisans, engineers and technicians, who elevate know-how to a true vision: each frame is meticulously crafted following a process that combines both technological advancements and human touch.
Named after the traditional tools and techniques involved in the production of the frames, with a clear reference to the authentic Made in Italy quality, the new optical frames are a celebration of Italian manufacturing starting from their names, such as Buratto, Sagoma, Aletta, Ranella and more (styles: ALETTA01, SAGOMA 02, BURATTO04).


Carrera – synonymous with pioneering design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.”
The Carrera Optical collection for Spring Summer 2018 launches a design language focused on quality, features, innovation and lightness. The new Optical release introduces a full rx-able offer, highlighting key details that follow the same principles as the Sun collection such as the flexible hinges that enhance comfort and flexibility, and easy to wear shapes that combine iconic design elements that fully represent Carrera’s character. To expand the optical collection, in 2018 Carrera presents frames that combine international and Asian fitting, all specially thought to perfectly fit everyone who stands out from the crowd.
Making its debut with this range is the brand's new design concept - the Tank Hinge - that ensures a comfortable fit and makes every pair easy to put on and take off. Lightweight and flexible, this unique hinge construction features the brand’s trademark touch of red that highlights the sophisticated mechanism of the hinge when in action. A sly nod to where Carrera’s journey began, the Tank Hinge takes its name from a motorcycle gas tank - a tribute to the moto-racing scene.
Moreover, each piece from the “Signature” family is finished with the iconic Flag symbol - Carrera’s signature motif reminiscent of the brand’s sports heritage.
Italian Design, lightweight materials and artisanal care for details mark the excellence of the Signature collection: beautifully crafted and perfectly balanced between fit and style, these styles are designed to make you stand out from the crowd (styles: CARRERA 168/V and CARRERA 169/V).
The Spring/Summer 2018 optical frames from Polaroid Eyewear, the leading brand in the mass cool segment, are an explosion of colors and shapes. Pop inspirations, combined with contemporary styling and a perfect mix of playful hues, are all watchwords to describe the new collection of sunglasses and optical frames.  
The leitmotifs of the brand’s collections are an inspired blend of different materials, such as metal and injection-molded plastic, while the pixel detail, Polaroid’s iconic signature element, is showcased as an exclusive element adorning the frames.  
The retro-inspired optical frames feature a unique mix of materials between the polycarbonate front and the steel temples, enhanced by original color combinations, for an eye-catching result (styles: PLD341 and PLD 342).


Originating from Sun Valley, Idaho, and with over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. This know-how is translated into the new collection of optical frames which benefits from the most advanced manufacturing capabilities and processes for the development and production of cutting edge glasses.
The new optical frames merge timeless silhouettes with Smith design to create fresh perspectives for the modern explorer, offering recognizable and relatable optical frames with performance features. 
The new collection feature a brave new eyewear series where youth culture intersects outdoor sport culture: with bold expressions and forward shapes, Smith defines tomorrow’s look for the outdoor enthusiast (styles: UPTAKE, CASHOUT, SET-LIST).

The new KIDS BY SAFILO optical frames, dedicated to children up to 8-years-old, is designed with a medical-scientific approach and engineered with advanced technologies and materials.
On Sunday February 25th during the 1st “EYE HEALTH AWARENESS DAY” Kids by Safilo will support Lions Club International’s project “Sight for Kids” aiming at informing families and teachers on the issues related to Amblyopia, also called “lazy eye”, a sight disorder due to the eye and brain not working well together.  
Created with the collaboration of SIOP (Società Italiana di Oftalmologia Pediatrica) and meeting the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), these optical frames are totally “made in Italy” and meet the key needs of children in terms of safety, flexibility, maximum comfort and perfect fit, thanks to the special design of the temples with a horizontal bend and to the enhanced design of the front, with the lenses covering the children’s entire field of vision to ensure effective correction.
The collection is now enriched with a new color story, featuring fun and original graphics on all the styles dedicated to children from 3 to 8: translucent fronts combined with solid temples decorated with nice, colorful patterns.
The new frames also present exclusive clip-on suncovers with polarized lenses, providing kids with unique benefits: glare-free vision, clear contrasts, natural colors, reduced eye fatigue and 100% UV protection.
In order to offer extra fit and stability, the frames are now offered with a new accessory: soft, comfortable elastic strap  and ultra-soft silicone tips, designed to offer an improved stability to the frames, compatible with the styles for 3-8 year olds (styles SA004/N and SA 0003/N).

Safilo also presents its new optical frames designed for teenagers with its SEVENTH STREET collection which includes easy-to-wear frames featuring special flex hinges allowing the utmost comfort in a range of multi-layer acetate with color-block temples (style: S285).

Boundaries between age groups are increasingly blurred, the concept of youth is no longer fixed but a state of mind. The optical collection celebrates individuality and self-expression through street-style inspirations translated into easy-to-wear design, neon colors, bold logos and oversized shapes.
Styles: Carrera 186/V, SMITH CASHOUT, TH 1537/S, MOS 006,  MM 1337, FF 0305

New optical frames look into the past in order to imagine the future, exploring the relationships between heritage and new technology. The result are functional optical frames, featuring comfortable design and high-quality details, with an authentic inspiration and a color palette which recalls natural elements: sand, clay, stone, marble.
Styles: PLD 342, BOSS 0969, SAFILO SAGOMA02, RNB 7007, CARRERA 167/V, P.C. 6205, DIOR 0219,

This new optical trend is inspired by virtual reality, with a focus on the super-natural environment, either an eco-tropical paradise or a manmade wonderland. Designs of these optical frames feel exotic and the natural themes become exaggerated, fuelled by a growing consumer thirst for exploration and discovery. Colors are those of the nocturnal lighting and the digital world. Design is botanical, tropical or related to the submarine environment.
Styles: SEVENTH STREET A014, PLD 342, FF M 0015, BOSS 0957, MAX&Co. 379, kate spade CHERETTE.

Globalization is creating a thirst for exploration and cultural sharing, where the undiscovered and the authentic take on a new importance. The new optical frames reflect multiculturalism and celebrate the rich diversity of cross cultural connections. Design is a mix of different tribes and traditions, colors are the typical reds, browns, havanas and yellows of the spices.  
Styles: Carrera 168/V, SAFILO ALETTA01,  SMITH DOMINION, FF M 0020, TH 1558, MM 1354.

About Safilo
Safilo is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 40 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.

Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million.

To pass on the company’s precious heritage to future generations, while modernising it for future sustainability, Safilo has established the “Eyewear Product School”, assuming its important responsibility in the industry. Product design, development, and manufacturing capabilities are at the heart of the “Safilo Eyewear Product School”, coupled with passion, craftsmanship and innovation. The “Safilo Eyewear Product School” consists of a three-year apprenticeship combining theory and practice, for up to ten apprentices every year. It aspires to form a new generation of Eyewear Product Directors who will carry forward the passion and savoir-faire of the more than centenary tradition of highest quality Eyewear

Safilo Group Press office
Milan – ph. +39 02 77887611 
Padua – ph. +39 049 6985322

Last update: 07/03/2018, 13:47

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